Header Bidding & Open Bidding
Header Bidding & Open Bidding
Header bidding and Open Bidding enable multiple buyers to compete simultaneously for your ad impressions. Instead of a sequential waterfall, each impression is auctioned in real time, driving up demand and CPMs. Our solution integrates with all major supply‑side platforms (SSPs) and supports Prebid, Amazon TAM and Google Open Bidding.
Key Features
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Universal Wrapper: A single, lightweight script that connects to multiple demand partners without impacting page speed.
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Real‑Time Auctions: All partners bid on each impression at the same time, ensuring you capture the highest paying demand.
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Open Bidding Integration: Access additional competition from Google’s marketplace alongside header bidding partners.
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Automated Partner Selection: Our system evaluates each SSP’s performance and adjusts partner line‑ups to maximize yield.
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Latency Optimization: We measure and manage timeouts to balance revenue gains with user experience.
Why use header bidding instead of a traditional waterfall?
Header bidding allows all demand partners to bid concurrently, leading to higher competition and CPMs, whereas a waterfall gives each partner one chance in sequence.
Will header bidding slow down my site?
Our wrapper is designed for speed and uses asynchronous calls. We set sensible timeouts and test thoroughly to ensure minimal impact on page load times.
How many partners should I connect?
It depends on your traffic and geographies. We recommend a balanced approach—enough partners to increase competition without adding unnecessary latency. We’ll handle the tuning for you.
Is Open Bidding the same as header bidding?
Open Bidding is Google’s server‑side auction that runs alongside header bidding. Together, they provide a unified, competitive environment for your inventory.
Can I choose which partners participate?
Yes. We’ll make recommendations, but you have final say on which SSPs and exchanges are included.