Programmatic & Direct Deals
Programmatic & Direct Deals
Maximize control over your premium inventory with private marketplaces and direct deals. Programmatic deals allow you to secure high CPMs and brand‑safe campaigns with guaranteed volumes, while still benefiting from automation.
Key Features
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Private Marketplaces (PMPs): Curated auctions for select buyers at agreed floor prices.
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Preferred Deals: Fixed CPMs and first‑look access for premium advertisers.
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Programmatic Guaranteed: Locked‑in volumes and rates managed through automated pipes, giving you predictable revenue.
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Custom Packaging: Bundle inventory by audience, content category or placement to attract specific buyers.
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Deal Management: We handle negotiation, contracting, billing and performance tracking, so you don’t have to.
How does a private marketplace differ from the open auction?
In a PMP, only invited buyers can bid, ensuring higher quality ads and more predictable pricing.
What’s the advantage of programmatic guaranteed?
You lock in a set number of impressions at an agreed CPM, giving you revenue predictability while using automated delivery.
Will direct deals affect my open auction performance?
They can complement each other. By selling premium inventory in deals, you can free up other impressions for the open auction, often raising overall yield.
How do I get started with direct deals?
We’ll assess your inventory, identify attractive segments and propose packages. Our sales team then connects with advertisers on your behalf.
Is there a minimum inventory requirement?
For programmatic guaranteed and preferred deals, you typically need a sizable volume in a specific segment. We’ll evaluate your traffic to determine eligibility.